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The Business Manager is a free platform to manage your business with a 2-layer permission model. The two systems of permissions that help businesses securely manage and maintain control of their ad accounts, Pages, and catalogs.

The first permission layer refers to the adding of people to your business as admins or employees. Admins control all components of a Business Manager including modifying or deleting the business and adding or removing people from the employee list.

Business employees can view information in business settings but can't make any changes except unless they are assigned as Finance Editor.

The second layer of permissions refers to the access you share with partners or agencies to manage your business assets, such as your Pages or ad accounts.

A Page or ad account can only live within a single Business Manager at a time but they can have multiple Partners or individual accounts that access, post, and manage ads on its behalf.

This shared permission can be rescinded at any time. Roles can be assigned to employees, partners or agencies who request access to your business.

To maintain the security of your business, it's recommended that you share the least amount of access that will allow them to do their work.

Employees can see all of the information in the business settings and be assigned roles by business admins, but can't make any changes except when assigned as Finance Editor.

A catalog admin can add, update or delete items in a catalog, create product sets and change catalog settings. A catalog advertiser can create and edit product sets in a catalog to run campaigns, but they can't modify items in the catalog or change catalog settings.

Learn more about setting up roles for catalogs. A Finance Editor can view and edit financial details about your business, such as transaction information, account spending, and billing methods.

A Finance Analyst can only view finance details about your business but doesn't have permission to make any changes. Learn how to change someone's role or access to your Business Manager.

Manage ad accounts, Pages, and the people who work on them — all in one place. Why choose Business Manager? You need more than one ad account.

Create separate ad accounts for every client or business you serve, pay for ads with different payment methods, and organize by objective for reporting.

You need to request access to Pages or ad accounts. If you have clients you can request access to their Pages and ad accounts to become an analyst or advertiser.

You need to assign permissions to a lot of people working together. You can allow specific, role-based access to ad accounts, Pages, and other assets that your business manages, as well as easily see who's working on what.

You need business-level insights and reporting. See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for.

What do you get with Business Manager? Stay up to date with your business When you sign into Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.

Add everything connected to your business In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.

Access audiences and more across your business Gather your audiences, images and other items people in your business will use to build ads and Page posts.

According to an interview in with Chuck Rossi, a build engineer at Facebook, Facebook compiles into a 1. Rossi stated that it takes about 15 minutes to build and 15 minutes to release to the servers.

The build and release process has zero downtime and new changes to Facebook are rolled out daily. Facebook uses a combination platform based on HBase to store data across distributed machines.

Using a tailing architecture, new events are stored in log files, and the logs are tailed. The system rolls these events up and writes them into storage.

The user interface then pulls the data out and displays it to users. Facebook handles requests as AJAX behavior. These requests are written to a log file using Scribe developed by Facebook.

Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores.

It tails the log files and pulls data out thus the name. Data is processed in batches to lessen the number of times needed to read and write under high demand periods A hot article will generate a lot of impressions and news feed impressions which will cause huge data skews.

Batches are taken every 1. Caching solutions are used to make the web pages display more quickly. The more and longer data is cached the less realtime it is.

The data is then sent to MapReduce servers so it can be queried via Hive. This also serves as a backup plan as the data can be recovered from Hive.

Raw logs are removed after a period of time. On March 20, , Facebook announced a new open-source programming language called Hack. Before public release, a large portion of Facebook was already running and "battle tested" using the new language.

Facebook uses the Momentum platform from Message Systems to deliver the enormous volume of emails it sends to its users every day.

On July 20, , Facebook introduced "Facebook Beta", a significant redesign of its user interface on selected networks. The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a cleaner look.

Each registered user on Facebook gets their own personal profile that shows their posts and content.

In February , Facebook expanded the options for a user's gender setting, adding a custom input field that allows users to choose from a wide range of gender identities.

Users can also set which set of gender-specific pronoun should be used in reference to them throughout the site.

If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.

On September 6, , News Feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends.

Since then, users have been able to control what types of information are shared automatically with friends.

Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends.

On February 23, , Facebook was granted a patent [] on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user.

Privacy settings can be set for individual albums, limiting the groups of users that can see an album. For example, the privacy of an album can be set so that only the user's friends can see the album, while the privacy of another album can be set so that all Facebook users can see it.

Another feature of the Photos application is the ability to " tag ", or label, users in a photo. For instance, if a photo contains a user's friend, then the user can tag the friend in the photo.

This sends a notification to the friend that she has been tagged, and provides a link to see the photo.

It will help the users in finding games and other applications with ease. On May 13, , Facebook in association with major news portals launched a program "Instant Articles" to provide rich news experience.

Instant articles provides users, access to articles on Facebook news feed without leaving the site. For example, articles about Black Lives Matter would be listed even if they did not meet the trending criteria of News Feed.

Likewise, positive news about conservative political figures were regularly excised from Facebook pages.

The feature, following the format of Snapchat and Instagram stories, allows users to upload photos and videos that appear above friends' and followers' News Feeds and disappear after 24 hours.

The change was intended to maximize the "meaningful interactions" that people have with content on Facebook. The "like" button, stylized as a "thumbs up" icon, was first enabled on February 9, , [] and enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements.

Once clicked by a user, the designated content appears in the News Feeds of that user's friends, [] [] and the button also displays the number of other users who have liked the content, including a full or partial list of those users.

Facebook Messenger is an instant messaging service and software application. Originally developed as Facebook Chat in , [] the company revamped its messaging service in , [] and subsequently released standalone iOS and Android apps in August Facebook Messenger lets Facebook users send messages to each other.

Complementing regular conversations, Messenger lets users make voice calls [] and video calls [] both in one-to-one interactions [] and in group conversations.

In March , Facebook announced that it would start letting businesses and users interact through Messenger with features such as tracking purchases and receiving notifications, and interacting with customer service representatives.

It also announced that third-party developers could integrate their apps into Messenger, letting users enter an app while inside Messenger and optionally share details from the app into a chat.

On September 14, , Facebook added the ability for users to provide a "Subscribe" button on their page, which allows users to subscribe to public postings by the user without needing to add him or her as a friend.

The media often compares Facebook to Myspace , but one significant difference between the two Web sites is the level of customization.

They include the Wall , a space on every user's profile page that allows friends to post messages for the user to see; [] Pokes , which allows users to send a virtual "poke" to each other a notification then tells a user that he or she has been poked ; [] Photos , that allows users to upload albums and photos; [] and Status , which allows users to inform their friends of their whereabouts and actions.

Depending on privacy settings, anyone who can see a user's profile can also view that user's Wall. In July , Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.

Facebook uses advertising in the form of banner ads, referral marketing, and games. Myspace, on the other hand, uses Google and AdSense.

MySpace, initially, was much more popular with high school students, while Facebook was more popular among college students.

A study by the American firm Nielsen Claritas showed that Facebook users are more inclined to use other professional networking sites, such as LinkedIn , than Myspace users.

Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile.

Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings.

Its purpose was to allow targeted advertisements and allowing users to share their activities with their friends. In , Facebook's security team began expanding its efforts to reduce the risks to users' privacy, [] but privacy concerns remain.

On November 29, , Facebook settled Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises.

In April , in the wake of the Cambridge Analytica data breach scandal , and refuting a report to the contrary by Reuters , Mark Zuckerberg announced that Facebook would implement additional privacy "controls and settings" worldwide.

In the aftermath of the breach, Facebook withdrew its opposition to the California Consumer Privacy Act. According to the Committee Facebook "simply formally dropped their participation in the 'no' campaign.

The data breach started July created by a change to a Facebook video uploading feature, but wasn't discovered until September 16, In October a Texas woman sued Facebook, claiming she had been recruited into the sex trade at the age of 15 by a man who "friended" her on the social media network.

Facebook responded that it works both internally and externally to ban sex traffickers. Facebook's Whitehat page for security researchers says: Facebook started paying researchers who find and report security bugs by issuing them custom branded "White Hat" debit cards that can be reloaded with funds each time the researchers discover new flaws.

They can show up at a conference and show this card and say 'I did special work for Facebook. India, which has the second largest number of bug hunters in the world, [] tops the Facebook Bug Bounty Program with the largest number of valid bugs.

Stan Schroeder of Mashable questioned how the measurement of "active" was made, though acknowledging that "it probably means that users who've just created an account which sits idle for a long period of time aren't included".

Mark Zuckerberg announced to the media at the start of October that Facebook had passed the monthly active users mark of one billion.

Early in , it was reported that teenagers preferred competing web sites such as Instagram and Snapchat. The estimated number of teens leaving Facebook was a million per year.

In November , after skepticism about the accuracy of its "monthly active users" measurement, Facebook changed its definition of an "active user", now defining it as a logged-in member who visits the Facebook site through the web browser or mobile app, or uses the Facebook Messenger app, in the last 30 days of the date of measurement.

This excludes the use of third-party services with Facebook integration, which was previously counted. Active users of Facebook increased from just a million in to over million in Population pyramid of Facebook users by age as of January 1, [].

According to analytics firm comScore , Facebook is the leading social networking site based on monthly unique visitors, having overtaken its main competitor at the time, MySpace , in April Facebook is the most popular social networking site in several English-speaking countries , including Canada, [] the United Kingdom, [] and the United States.

The reasons why Facebook scored so poorly include privacy problems, frequent changes to the website's interface, the results returned by the News Feed, and spam.

In December , the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants.

It is believed to be the world's first legal judgement that defines a summons posted on Facebook as legally binding. By , the use of Facebook had already become so ubiquitous that the generic verb "facebooking" had come into use to describe the process of browsing others' profiles or updating one's own.

Facebook's market dominance has led to international media coverage and significant reporting of its shortcomings.

Notable issues include Internet privacy , such as its widespread use of a "like" button on third-party websites tracking users , [] [] possible indefinite records of user information, [] automatic facial recognition software, [] [] and its role in the workplace, including employer-employee account disclosure.

The World's Biggest Waste of Time? The use of Facebook can have psychological effects, including feelings of jealousy [] [] and stress, [] [] a lack of attention, [] and social media addiction, in some cases comparable to drug addiction.

In an interview with The New Yorker , antitrust regulator Margrethe Vestager stated that Facebook's terms of use that concern private data were "unbalanced".

She noted that users accept terms they would never accept in a more traditional environment, such as "if a brick-and-mortar business asked to copy all your photographs for its unlimited, unspecified uses".

Facebook's company tactics have also received prominent coverage, including electricity usage, [] tax avoidance, [] real-name user requirement policies, [] censorship, [] [] and its involvement in the United States PRISM surveillance program.

Due to allowing users to publish material by themselves, Facebook has come under scrutiny for the amount of freedom it gives users, including copyright and intellectual property infringement, [] hate speech , [] [] incitement of rape [] and terrorism, [] [] fake news , [] [] [] and crimes, murders and violent incidents live-streamed through its Facebook Live functionality.

Facebook worked on special censorship software so it could potentially accommodate censorship demands in Communist -controlled China. The company has also been subject to multiple litigation cases over the years, [] [] [] [] with its most prominent case concerning allegations that CEO Mark Zuckerberg broke an oral contract with Cameron Winklevoss , Tyler Winklevoss , and Divya Narendra to build the then-named "HarvardConnection" social network in , instead allegedly opting to steal the idea and code to launch Facebook months before HarvardConnection began.

On November 5, , the Paradise Papers , a set of confidential electronic documents relating to offshore investment , revealed that Russian state organizations with ties to Vladimir Putin pursued between and large investments in Facebook and Twitter via an intermediary—Russian-American entrepreneur Yuri Milner , who befriended Facebook founder Mark Zuckerberg [] and invested in the company co-founded by Jared Kushner , President Donald Trump 's son-in-law.

On March 6, , BlackBerry sued Facebook and its Instagram and WhatsApp subdivision for ripping off key features of its messaging app.

On June 7, , chief privacy officer Erin Egan noted that a software bug had resulted in about 14 million Facebook users having their default sharing setting for all new posts set to "public".

Facebook issued a notification to users which were exposed to this issue. A Facebook spokesperson said the notification is the start of new proactive and transparent way for the company to handle issues going forward.

This includes data that Facebook collects on non-users that may be collected by the Facebook analytics Pixel or location data from a mobile phone.

During his Congressional testimony, CEO Mark Zuckerberg said that while users have control over data collection for advertising purposes, "On security, there may be specific things about how you use Facebook, even if you're not logged in, that we keep track of to make sure you're not abusing the systems.

In March , whistleblowers revealed that personal information from over 87 million Facebook users was sold to Cambridge Analytica , a political data analysis firm that had worked for Donald Trump 's presidential campaign.

The data was collected using an app created by Global Science Research. However, with increasing scrutiny, Facebook issued a statement expressing alarm and suspended Cambridge Analytica, while review of documents and interviews with former Facebook employees suggested that Cambridge Analytica was still in possession of the data.

According to The Guardian reporter Carole Cadwalladr who broke the story, both Facebook and Cambridge Analytica threatened to sue the newspaper if it published the story and continually tried to prevent its publication.

After the story was published anyway, Facebook claimed that it had been "lied to". Cadwalladr said that Facebook was trying to shift the blame onto a third party.

Nick Thompson of Wired and CBS News pointed out that Cambridge Analytica obtained all the personal data without having to "breach" Facebook, and that "It didn't work because somebody hacked in and broke stuff, it worked because Facebook has built the craziest most invasive advertising model in the history of the world and someone took advantage of it.

You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in This was a breach of trust, and I'm sorry we didn't do more at the time.

We're now taking steps to make sure this doesn't happen again. We've already stopped apps like this from getting so much information.

Now we're limiting the data apps get when you sign in using Facebook. We're also investigating every single app that had access to large amounts of data before we fixed this.

We expect there are others. And when we find them, we will ban them and tell everyone affected. Finally, we'll remind you which apps you've give access to your information — so you can shut off the ones you don't want anymore.

On March 26, the Federal Trade Commission opened an investigation into Facebook regarding the use of its data by Cambridge Analytica, causing stocks to temporarily drop by more than 5 percent.

In Android platform, It was reported that Facebook app has been gathering Android users data for years. Unlike Android, Apple limited the privilege of the apps who try to gather personal information from the iOS devices.

In May , several Android users in California filed a class action lawsuit against Facebook for invading their privacy by unauthorized access in storing personal contact data especially call and text message history without users' consent.

In early March , The Observer reported that a "political consultancy" known as Cambridge Analytica had been provided access to the personal data of about 50 million Americans by Facebook.

On March 21, , Facebook founder Mark Zuckerberg issued the company's first public statement since this information was publicly disclosed. However, another article was published on April 4 by Wired that reports a statement made by Facebook regarding the number of people affected.

Mike Schroepfer — Facebook's chief technology officer — disclosed that the amount is closer to 87 million via a blog post.

When users downloaded this app — called "thisisyourdigitallife" — information regarding the users' preferred Facebook content as well as their "home town" could then be accessed by the app.

This was than used to acquire similar information of the user's contacts and continued to affect approximately 50 million people in total. This backlash has also taken the form of demands for legal accountability, including the opening of an investigation into the company by the U.

According to a study done by Jeffery Child and Shawn Starcher in , Facebook is a social media platform where "both known and unknown audiences can gain access to posted context, increasing the possibility for privacy breakdowns".

Past apologies of Facebook started in , when Facebook first launched their site worldwide. In the hopes of making it easier for users to share or keep their information private, the company ended up modifying the entire site and publicizing a subsequent apology for the situation.

The media platform has also been accessed by individuals in addition to corporate entities for varying purposes. The site has been used to determine the eligibility for students to be employed or charged with a form of retribution in some cases, based on what they share or post.

In response to criticism and outrage, different media outlets were used by the company to issue a public apology. On March 25, , U.

In May , Zuckerberg issued a public apology over discrepancies in the privacy settings in The Washington Post via an Op-Ed article.

In an effort to earn back public trust, Facebook ended its partnerships with several data brokers who aid advertisers in targeting people on the social network.

Facebook has come under criticism for giving a platform to conspiracy theorists and those who engage in incendiary fringe discourse.

Most prominently, Facebook was criticized for allowing InfoWars , a far-right website notorious for pushing falsehoods and conspiracy theories. In comparison, the reputable conservative outlet National Review only got 2.

However, CNN later found that InfoWars videos pushing the false claims were left up, even though Facebook had been contacted about the videos. Ilya Somin , a law professor at George Mason University and a scholar at the Cato Institute , reported that he had been the subject of death threats from Cesar Sayoc , the man who was arrested for the October United States mail bombing attempts directed at prominent Democratic politicians.

The threats were made on Facebook, in April, before the bombings. Sayoc threatened to kill Somin and his family and "feed the bodies to Florida alligators".

At the time, Somin's Facebook friends reported the comments to Facebook, which did nothing except send back automated messages.

In April , Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook.

Through empirical findings, economists have been able to identify key areas where Facebook has been able to stimulate economic activity by offering a free public good in that one user will not reduce the amount available to another, while also generating positive externalities.

Thus, mobile phone manufactures and carriers have been beneficiaries of Facebook's spillover effect. Three distinct areas have been found to add the most economic impact: Facebook began to reduce its carbon impact after being publicly criticised by Greenpeace for its long-term reliance on coal power and consequently high carbon footprint.

Facebook provides a development platform for many social gaming , communication, feedback, review, and other applications related to online activities.

This open platform of Facebook has spawned many new businesses and added thousands of jobs to the economy. An econometric analysis studied the impact of Facebook on the economy in terms of the number of jobs created and the economic value of those jobs.

The conservative estimate was that the app development platform of Facebook added more than , jobs in the U. Facebook has affected the social life and activity of people in various ways.

Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet.

It has reunited lost family members and friends. Facebook's social impact has also changed how people communicate.

Rather than having to reply to others through email, Facebook allows users to broadcast or share content to others, and thereby to engage others or be engaged with others' posts.

Facebook has been successful and more socially impactful than many other social media sites. David Kirkpatrick, technology journalist and author of The Facebook Effect , believes that Facebook is structured in a way that is not easily replaceable.

He challenges users to consider how difficult it would be to move all the relationships and photos to an alternative.

Facebook has let people participate in an atmosphere with the "over the backyard fence quality" of a small town, despite the move to larger cities.

Facebook, and social media in general, has received significant media coverage for negative emotional health impacts.

Other prevalent causes of envy include posts by friends about family happiness and images of physical beauty—such envious feelings leave people lonely and dissatisfied with their own lives.

A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook, [] [] and another study by Utah Valley University found that college students felt worse about their own lives following an increase in the amount of time spent on Facebook.

Rosen, he notes that teenagers using Facebook exhibit more narcissistic tendencies, while young adults show signs of antisocial behavior, mania , and aggressiveness.

However, he also found positive effects from Facebook use, including signs of "virtual empathy" towards online friends and helping introverted persons learn social skills.

In a blog post in December , the company pointed to research that has shown "passively consuming" the News Feed , as in reading but not interacting, does indeed leave users with negative feelings afterwards, whereas interacting with messages points to improvements in well-being.

We want the time people spend on Facebook to encourage meaningful social interactions". During the Arab Spring many journalists made claims that Facebook played a major role in generating the Egyptian revolution.

According to Mashable , [ unreliable source? After 18 days, the uprising forced President Mubarak to resign. In Bahrain uprising which started on February 14, , Facebook was utilized by the Bahraini regime as well as regime loyalists to identify, capture and prosecute citizens involved in the protests.

A year-old woman named Ayat Al Qurmezi was identified as a protester using Facebook, taken from her home by masked commandos and put in prison.

The Facebook page's name "The Lions of Rojava" comes from a Kurdish saying which translates as "A lion is a lion, whether it's a female or a male", reflecting the organization's feminist ideology.

Facebook's role in the American political process was demonstrated in January , shortly before the New Hampshire primary , when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates.

Over a million people installed the Facebook application "US Politics on Facebook" in order to take part, and the application measured users' responses to specific comments made by the debating candidates.

Facebook as a popular and powerful new way to interact and voice opinions. A poll by CBS News , UWIRE and The Chronicle of Higher Education claimed to illustrate how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the election.

The new social media, such as Facebook and Twitter, made use first of the personal computer and the Internet, and after of the smart phones to connect hundreds of millions of people, especially those under age By , politicians and interest groups were experimenting with systematic use of social media to spread their message among much larger audiences than they had previously reached.

Facebook is having an impact on local government as well. Justin Smith , a Colorado sheriff uses Facebook to disseminate his ideas on matters relating to local, state, and national concerns.

He also publicizes crimes, particularly those that his department solves. He has seven thousand followers on the social medium, considered a large number.

Smith said that he rarely goes out in public "when I don't get feedback from folks. Facebook is an interesting tool because I think it holds candidates and elected officials more accountable.

Voters know where someone stands. According to the Investor's Business Daily , "In , the Obama campaign encouraged supporters to download an Obama Facebook app that, when activated, let the campaign collect Facebook data both on users and their friends.

As American political strategists turn their attention to the presidential contest, they identify Facebook as an increasingly important advertising tool.

Recent technical innovations have made possible more advanced divisions and subdivisions of the electorate. Most important, Facebook can now deliver video ads to small, highly targeted subsets.

Television, by contrast, shows the same commercials to all viewers, and so cannot be precisely tailored. As of mid-September Facebook still does not know the extent of Russia's advertisement purchases during the election — or whether these unidentified ad buys are still on the site.

A Facebook spokesman told CNN that there was "no sales support". A company representative would not elaborate when asked by Business Insider if it plans to change its ad sales policy.

The Wall Street Journal reports that Facebook shared copies of ads and account information related to the Russian ad purchases on its platform with Robert Mueller that go beyond what it shared with Congress last week.

Congressional Committees have said Facebook is withholding key information that could illuminate the shape and extent of a Russian propaganda campaign aimed at tilting the U.

The Russians took advantage of Facebook's ability to simultaneously send contrary messages to different groups of users based on their political and demographic characteristics and also sought to sow discord among religious groups.

Other ads highlighted support for Democrat Hillary Clinton among Muslim women. The ads suggest that Russian operatives worked off of evolving lists of racial, religious, political and economic themes.

They used these to create pages, write posts and craft ads that would appear in users' news feeds—with the apparent goal of appealing to one audience and alienating another.

On March 17, , The New York Times and The Observer of London reported the Facebook and Cambridge Analytica data breach in which Cambridge Analytica collected personal information from Facebook users as a basis of crafting political campaigns for whomever purchased their services.

As a result, Facebook banned Cambridge Analytica from advertising on its platform. In many countries the social networking sites and mobile apps have been blocked temporarily or permanently, including China , [] Iran , [] Syria , [] and North Korea.

In May , the government of Papua New Guinea announced that it would ban Facebook for a month while it considered the impact of the website on the country.

On May 1, , Facebook announced its plans to launch a new dating service. According to Mark Zuckerberg: In the wake of the Cambridge Analytica data mining scandal, the service is being developed with privacy features, and friends will be unable to view one's dating profile.

From Wikipedia, the free encyclopedia. This article is about the social networking service. For the type of directory, see Face book.

Global online social networking service. Initial public offering of Facebook. List of mergers and acquisitions by Facebook. List of Facebook features and Facebook Platform.

Facebook—Cambridge Analytica data scandal. For a broader coverage of this topic, see Social media in politics.

Social media and political communication in the United States and Social media in the U. Parts of this article those related to result of presidential election and Facebook's effect on it need to be updated.

Please update this article to reflect recent events or newly available information. Russian interference in the United States elections.

Companies portal Internet portal. Ambient awareness Cyberstalking Facebook malware List of social networking websites List of virtual communities with more than million active users Six degrees of separation Social graph Timeline of social media VK social networking WhatsApp Corporation tax in the Republic of Ireland Double Irish tax scheme.

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Coworkers can only see your name, the work email address you provide when you log into Business Manager for the first time and the list of Pages and ad account you have access to. Archived volleyball em 2019 finale the original on August 2, Archived from heutige lottozahlen 6 aus 49 original on January 3, Business Manager is an easier way to manage permissions casino kino aschaffenburg öffnungszeiten everyone who works on your Pages, ad accounts, and assets. Likewise, positive news about conservative political figures were regularly excised from Facebook pages. Companies portal Internet portal. Yes, people who had access to your Page before you transferred it to Business Manager will still have access to it. Securities and Exchange Commission. List of mergers and acquisitions by Facebook. Recent technical innovations have made possible more advanced divisions wales em quali 2019 subdivisions of the electorate. Pande Alex Rampell Martin Casado. Though Facebook did not specify its India investment or hiring figures, it said recruitment had already begun for a director of operations and other key positions at Hyderabad, [] which would supplement its operations in CaliforniaDublin in Ireland as well as at AustinTexas. Retrieved January 29, Business Manager Roles and Permissions.

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The second layer of permissions refers to the access you share with partners or agencies to manage your business assets, such as your Pages or ad accounts.

A Page or ad account can only live within a single Business Manager at a time but they can have multiple Partners or individual accounts that access, post, and manage ads on its behalf.

This shared permission can be rescinded at any time. Roles can be assigned to employees, partners or agencies who request access to your business.

To maintain the security of your business, it's recommended that you share the least amount of access that will allow them to do their work.

Employees can see all of the information in the business settings and be assigned roles by business admins, but can't make any changes except when assigned as Finance Editor.

A catalog admin can add, update or delete items in a catalog, create product sets and change catalog settings. A catalog advertiser can create and edit product sets in a catalog to run campaigns, but they can't modify items in the catalog or change catalog settings.

Learn more about setting up roles for catalogs. A Finance Editor can view and edit financial details about your business, such as transaction information, account spending, and billing methods.

A Finance Analyst can only view finance details about your business but doesn't have permission to make any changes. Learn how to change someone's role or access to your Business Manager.

Manage ad accounts, Pages, and the people who work on them — all in one place. Why choose Business Manager?

You need more than one ad account. Create separate ad accounts for every client or business you serve, pay for ads with different payment methods, and organize by objective for reporting.

You need to request access to Pages or ad accounts. If you have clients you can request access to their Pages and ad accounts to become an analyst or advertiser.

You need to assign permissions to a lot of people working together. You can allow specific, role-based access to ad accounts, Pages, and other assets that your business manages, as well as easily see who's working on what.

You need business-level insights and reporting. See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for.

What do you get with Business Manager? Stay up to date with your business When you sign into Business Manager, see alerts and insights about the Pages and ad accounts that matter most to your business.

Add everything connected to your business In Business Manager settings, add your Pages, ad accounts and more. Then add people to the assets they need to work on.

Access audiences and more across your business Gather your audiences, images and other items people in your business will use to build ads and Page posts.

Create a Business Manager. Don't worry if you already have ads running. When you move a Page or ad account into Business Manager, we'll keep your ads running without interruption.

Learn how to add people and manage your settings in Business Manager. Learn how to add and manage Pages in Business Manager. Users can create profiles, see updates from co-workers on their news feed, stream live video and participate in secure group chats.

In a virtual and shared space, users can access a curated selection of degree photos and videos using their avatar, with the support of the controller.

Users can also access their own photos and videos, and any media shared on their Facebook newsfeed. All its shares are held by Facebook Hong Kong branch.

On July 27, , Facebook suspended the official page of pundit and political commentator Alex Jones for 30 days.

The website claims that Jones participated in hate speech against Robert Mueller. On July 31, , Facebook revealed that the company had deleted 17 accounts related to American elections for national, state and local political elections.

The company released a statement relating the attempts to previous security breaches saying "It's clear that whoever set up these accounts went to much greater lengths to obscure their true identities than the Russian-based Internet Research Agency IRA has in the past.

We believe this could be partly due to changes we've made over the last year to make this kind of abuse much harder. On September 19, , Facebook announced that, for news distribution outside the United States, it would work with the U.

Most of Facebook's revenue comes from advertising. The cause of Facebook's low CTR has been attributed to younger users enabling ad blocking software and their adeptness at ignoring advertising messages, as well as the site's primary purpose being social communication rather than content viewing.

A big part of Facebook's pitch is that it has so much information about its users that it can more effectively target ads to those who will be responsive to the content.

If Facebook can prove that theory to be true, then it may not worry so much about losing its cool cachet. A portion of Facebook revenue comes from the "firehose" access, bulk access to the social media data sold to the third parties.

On pages for brands and products, however, some companies have reported CTR as high as 6. The company released its own set of revenue data at the end of January and claimed: During the same time, independent market research firm eMarketer released data in which Facebook accounted for 5.

Mobile advertising revenue accounted for around 62 per cent of advertising revenue, an increase of approximately 41 per cent over the comparable quarter of the previous year.

In December , the company announced that it would no longer route all of its revenues through its Ireland headquarters, but rather record revenue locally in each of the countries where it is generated.

In February , Facebook announced that it had reached two million active advertisers with most of the gain coming from small businesses.

An active advertiser is an advertiser that has advertised on the Facebook platform in the last 28 days. On November 15, , Facebook announced it had acquired the domain name fb.

In November Facebook acquired CrowdTangle, a social analytics company that tracks how content spreads online.

CrowdTangle confirmed the acquisition in a message on their website, but the company has not disclosed the financial terms of the deal.

In early , Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park.

Facebook, which in had more than million active users globally including over 23 million in India, announced that its Hyderabad center would house online advertising and developer support teams and provide round-the-clock, multilingual support to the social networking site's users and advertisers globally.

Though Facebook did not specify its India investment or hiring figures, it said recruitment had already begun for a director of operations and other key positions at Hyderabad, [] which would supplement its operations in California , Dublin in Ireland as well as at Austin , Texas.

Facebook has roughly 9 million users in Russia, while domestic analogue VK has around 34 million. The establishment of a woodworking facility on the Menlo Park campus was announced at the end of August The facility, opened in June , provides equipment, safety courses and a woodworking learning course.

Employees are required to purchase materials at the in-house store. A Facebook spokesperson explained that the intention of setting up the facility is to encourage employees to think in an innovative manner because of the different environment; it also serves as an attractive perk for prospective employees.

New headquarters will be in Fitzrovia in central London at a site that is currently undergoing redevelopment. Facebook's London-based executive, Nicola Mendelsohn said "The UK remains one of the best places to be a tech company".

Facebook will occupy the top three floors of Binney St in Kendall Square and share the building with the pharmaceutical employees from Bristol-Myers Squibb.

The offices will be home to Facebook's "Connectivity Lab", a group focused on bringing Internet access and technology to 4 billion people who do not have access to the Internet.

Entrance to Facebook headquarters complex in Menlo Park, California. Like Apple, Google and Microsoft and other US technology multinationals , Facebook has an office in Ireland Facebook Ireland , with circa 2, employees, [] through which it manages 1.

Under pressure from the EU, [] the Irish Government closed the double Irish to new schemes in , however, existing users, like Facebook, have until to find alternatives.

However Microsoft has opted for a variation of the double Irish called the single malt , which relies on specific wording in the Ireland-Malta tax treaty.

To create a double Irish tax structure, a large quantum of intellectual property or "IP" must be owned in a low-tax location, which the double Irish will then charge out to all non-US locations as a royalty payment to relocate profits to the low-tax location.

In contrast, Facebook Inc. The closeness of the net effective tax costs of having Facebook Ireland, in Ireland, or relocated back to the US, was shown when Reuters revealed that Facebook Ireland is going to move 1.

Facebook said that this move "did not carry tax implications", a statement which was mistakenly interpreted as implying that processing would stay in Ireland.

The website's primary color is blue as Zuckerberg is red-green colorblind , a realization that occurred after a test undertaken around ; he explained in Facebook is developed as one monolithic application.

According to an interview in with Chuck Rossi, a build engineer at Facebook, Facebook compiles into a 1. Rossi stated that it takes about 15 minutes to build and 15 minutes to release to the servers.

The build and release process has zero downtime and new changes to Facebook are rolled out daily. Facebook uses a combination platform based on HBase to store data across distributed machines.

Using a tailing architecture, new events are stored in log files, and the logs are tailed. The system rolls these events up and writes them into storage.

The user interface then pulls the data out and displays it to users. Facebook handles requests as AJAX behavior. These requests are written to a log file using Scribe developed by Facebook.

Data is read from these log files using Ptail, an internally built tool to aggregate data from multiple Scribe stores. It tails the log files and pulls data out thus the name.

Data is processed in batches to lessen the number of times needed to read and write under high demand periods A hot article will generate a lot of impressions and news feed impressions which will cause huge data skews.

Batches are taken every 1. Caching solutions are used to make the web pages display more quickly. The more and longer data is cached the less realtime it is.

The data is then sent to MapReduce servers so it can be queried via Hive. This also serves as a backup plan as the data can be recovered from Hive.

Raw logs are removed after a period of time. On March 20, , Facebook announced a new open-source programming language called Hack.

Before public release, a large portion of Facebook was already running and "battle tested" using the new language. Facebook uses the Momentum platform from Message Systems to deliver the enormous volume of emails it sends to its users every day.

On July 20, , Facebook introduced "Facebook Beta", a significant redesign of its user interface on selected networks.

The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a cleaner look.

Each registered user on Facebook gets their own personal profile that shows their posts and content. In February , Facebook expanded the options for a user's gender setting, adding a custom input field that allows users to choose from a wide range of gender identities.

Users can also set which set of gender-specific pronoun should be used in reference to them throughout the site.

If a user does not provide key information, such as location, hometown, or relationship status, other users can use a new "ask" button to send a message asking about that item to the user in a single click.

On September 6, , News Feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends.

Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends.

On February 23, , Facebook was granted a patent [] on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user.

Privacy settings can be set for individual albums, limiting the groups of users that can see an album. For example, the privacy of an album can be set so that only the user's friends can see the album, while the privacy of another album can be set so that all Facebook users can see it.

Another feature of the Photos application is the ability to " tag ", or label, users in a photo. For instance, if a photo contains a user's friend, then the user can tag the friend in the photo.

This sends a notification to the friend that she has been tagged, and provides a link to see the photo. It will help the users in finding games and other applications with ease.

On May 13, , Facebook in association with major news portals launched a program "Instant Articles" to provide rich news experience.

Instant articles provides users, access to articles on Facebook news feed without leaving the site. For example, articles about Black Lives Matter would be listed even if they did not meet the trending criteria of News Feed.

Likewise, positive news about conservative political figures were regularly excised from Facebook pages. The feature, following the format of Snapchat and Instagram stories, allows users to upload photos and videos that appear above friends' and followers' News Feeds and disappear after 24 hours.

The change was intended to maximize the "meaningful interactions" that people have with content on Facebook. The "like" button, stylized as a "thumbs up" icon, was first enabled on February 9, , [] and enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements.

Once clicked by a user, the designated content appears in the News Feeds of that user's friends, [] [] and the button also displays the number of other users who have liked the content, including a full or partial list of those users.

Facebook Messenger is an instant messaging service and software application. Originally developed as Facebook Chat in , [] the company revamped its messaging service in , [] and subsequently released standalone iOS and Android apps in August Facebook Messenger lets Facebook users send messages to each other.

Complementing regular conversations, Messenger lets users make voice calls [] and video calls [] both in one-to-one interactions [] and in group conversations.

In March , Facebook announced that it would start letting businesses and users interact through Messenger with features such as tracking purchases and receiving notifications, and interacting with customer service representatives.

It also announced that third-party developers could integrate their apps into Messenger, letting users enter an app while inside Messenger and optionally share details from the app into a chat.

On September 14, , Facebook added the ability for users to provide a "Subscribe" button on their page, which allows users to subscribe to public postings by the user without needing to add him or her as a friend.

The media often compares Facebook to Myspace , but one significant difference between the two Web sites is the level of customization.

They include the Wall , a space on every user's profile page that allows friends to post messages for the user to see; [] Pokes , which allows users to send a virtual "poke" to each other a notification then tells a user that he or she has been poked ; [] Photos , that allows users to upload albums and photos; [] and Status , which allows users to inform their friends of their whereabouts and actions.

Depending on privacy settings, anyone who can see a user's profile can also view that user's Wall. In July , Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.

Facebook uses advertising in the form of banner ads, referral marketing, and games. Myspace, on the other hand, uses Google and AdSense.

MySpace, initially, was much more popular with high school students, while Facebook was more popular among college students. A study by the American firm Nielsen Claritas showed that Facebook users are more inclined to use other professional networking sites, such as LinkedIn , than Myspace users.

Facebook enables users to choose their own privacy settings and choose who can see specific parts of their profile. Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings.

Its purpose was to allow targeted advertisements and allowing users to share their activities with their friends. In , Facebook's security team began expanding its efforts to reduce the risks to users' privacy, [] but privacy concerns remain.

On November 29, , Facebook settled Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises.

In April , in the wake of the Cambridge Analytica data breach scandal , and refuting a report to the contrary by Reuters , Mark Zuckerberg announced that Facebook would implement additional privacy "controls and settings" worldwide.

In the aftermath of the breach, Facebook withdrew its opposition to the California Consumer Privacy Act.

According to the Committee Facebook "simply formally dropped their participation in the 'no' campaign. The data breach started July created by a change to a Facebook video uploading feature, but wasn't discovered until September 16, In October a Texas woman sued Facebook, claiming she had been recruited into the sex trade at the age of 15 by a man who "friended" her on the social media network.

Facebook responded that it works both internally and externally to ban sex traffickers. Facebook's Whitehat page for security researchers says: Facebook started paying researchers who find and report security bugs by issuing them custom branded "White Hat" debit cards that can be reloaded with funds each time the researchers discover new flaws.

They can show up at a conference and show this card and say 'I did special work for Facebook. India, which has the second largest number of bug hunters in the world, [] tops the Facebook Bug Bounty Program with the largest number of valid bugs.

Stan Schroeder of Mashable questioned how the measurement of "active" was made, though acknowledging that "it probably means that users who've just created an account which sits idle for a long period of time aren't included".

Mark Zuckerberg announced to the media at the start of October that Facebook had passed the monthly active users mark of one billion.

Early in , it was reported that teenagers preferred competing web sites such as Instagram and Snapchat. The estimated number of teens leaving Facebook was a million per year.

In November , after skepticism about the accuracy of its "monthly active users" measurement, Facebook changed its definition of an "active user", now defining it as a logged-in member who visits the Facebook site through the web browser or mobile app, or uses the Facebook Messenger app, in the last 30 days of the date of measurement.

This excludes the use of third-party services with Facebook integration, which was previously counted.

Active users of Facebook increased from just a million in to over million in Population pyramid of Facebook users by age as of January 1, [].

According to analytics firm comScore , Facebook is the leading social networking site based on monthly unique visitors, having overtaken its main competitor at the time, MySpace , in April Facebook is the most popular social networking site in several English-speaking countries , including Canada, [] the United Kingdom, [] and the United States.

The reasons why Facebook scored so poorly include privacy problems, frequent changes to the website's interface, the results returned by the News Feed, and spam.

In December , the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants.

It is believed to be the world's first legal judgement that defines a summons posted on Facebook as legally binding. By , the use of Facebook had already become so ubiquitous that the generic verb "facebooking" had come into use to describe the process of browsing others' profiles or updating one's own.

Facebook's market dominance has led to international media coverage and significant reporting of its shortcomings.

Notable issues include Internet privacy , such as its widespread use of a "like" button on third-party websites tracking users , [] [] possible indefinite records of user information, [] automatic facial recognition software, [] [] and its role in the workplace, including employer-employee account disclosure.

The World's Biggest Waste of Time? The use of Facebook can have psychological effects, including feelings of jealousy [] [] and stress, [] [] a lack of attention, [] and social media addiction, in some cases comparable to drug addiction.

In an interview with The New Yorker , antitrust regulator Margrethe Vestager stated that Facebook's terms of use that concern private data were "unbalanced".

She noted that users accept terms they would never accept in a more traditional environment, such as "if a brick-and-mortar business asked to copy all your photographs for its unlimited, unspecified uses".

Facebook's company tactics have also received prominent coverage, including electricity usage, [] tax avoidance, [] real-name user requirement policies, [] censorship, [] [] and its involvement in the United States PRISM surveillance program.

Due to allowing users to publish material by themselves, Facebook has come under scrutiny for the amount of freedom it gives users, including copyright and intellectual property infringement, [] hate speech , [] [] incitement of rape [] and terrorism, [] [] fake news , [] [] [] and crimes, murders and violent incidents live-streamed through its Facebook Live functionality.

Facebook worked on special censorship software so it could potentially accommodate censorship demands in Communist -controlled China.

The company has also been subject to multiple litigation cases over the years, [] [] [] [] with its most prominent case concerning allegations that CEO Mark Zuckerberg broke an oral contract with Cameron Winklevoss , Tyler Winklevoss , and Divya Narendra to build the then-named "HarvardConnection" social network in , instead allegedly opting to steal the idea and code to launch Facebook months before HarvardConnection began.

On November 5, , the Paradise Papers , a set of confidential electronic documents relating to offshore investment , revealed that Russian state organizations with ties to Vladimir Putin pursued between and large investments in Facebook and Twitter via an intermediary—Russian-American entrepreneur Yuri Milner , who befriended Facebook founder Mark Zuckerberg [] and invested in the company co-founded by Jared Kushner , President Donald Trump 's son-in-law.

On March 6, , BlackBerry sued Facebook and its Instagram and WhatsApp subdivision for ripping off key features of its messaging app.

On June 7, , chief privacy officer Erin Egan noted that a software bug had resulted in about 14 million Facebook users having their default sharing setting for all new posts set to "public".

Facebook issued a notification to users which were exposed to this issue. A Facebook spokesperson said the notification is the start of new proactive and transparent way for the company to handle issues going forward.

This includes data that Facebook collects on non-users that may be collected by the Facebook analytics Pixel or location data from a mobile phone. During his Congressional testimony, CEO Mark Zuckerberg said that while users have control over data collection for advertising purposes, "On security, there may be specific things about how you use Facebook, even if you're not logged in, that we keep track of to make sure you're not abusing the systems.

In March , whistleblowers revealed that personal information from over 87 million Facebook users was sold to Cambridge Analytica , a political data analysis firm that had worked for Donald Trump 's presidential campaign.

The data was collected using an app created by Global Science Research. However, with increasing scrutiny, Facebook issued a statement expressing alarm and suspended Cambridge Analytica, while review of documents and interviews with former Facebook employees suggested that Cambridge Analytica was still in possession of the data.

According to The Guardian reporter Carole Cadwalladr who broke the story, both Facebook and Cambridge Analytica threatened to sue the newspaper if it published the story and continually tried to prevent its publication.

After the story was published anyway, Facebook claimed that it had been "lied to". Cadwalladr said that Facebook was trying to shift the blame onto a third party.

Nick Thompson of Wired and CBS News pointed out that Cambridge Analytica obtained all the personal data without having to "breach" Facebook, and that "It didn't work because somebody hacked in and broke stuff, it worked because Facebook has built the craziest most invasive advertising model in the history of the world and someone took advantage of it.

You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in This was a breach of trust, and I'm sorry we didn't do more at the time.

We're now taking steps to make sure this doesn't happen again. We've already stopped apps like this from getting so much information.

Now we're limiting the data apps get when you sign in using Facebook. We're also investigating every single app that had access to large amounts of data before we fixed this.

We expect there are others. And when we find them, we will ban them and tell everyone affected. Finally, we'll remind you which apps you've give access to your information — so you can shut off the ones you don't want anymore.

On March 26, the Federal Trade Commission opened an investigation into Facebook regarding the use of its data by Cambridge Analytica, causing stocks to temporarily drop by more than 5 percent.

In Android platform, It was reported that Facebook app has been gathering Android users data for years.

Unlike Android, Apple limited the privilege of the apps who try to gather personal information from the iOS devices. In May , several Android users in California filed a class action lawsuit against Facebook for invading their privacy by unauthorized access in storing personal contact data especially call and text message history without users' consent.

In early March , The Observer reported that a "political consultancy" known as Cambridge Analytica had been provided access to the personal data of about 50 million Americans by Facebook.

On March 21, , Facebook founder Mark Zuckerberg issued the company's first public statement since this information was publicly disclosed.

However, another article was published on April 4 by Wired that reports a statement made by Facebook regarding the number of people affected. Mike Schroepfer — Facebook's chief technology officer — disclosed that the amount is closer to 87 million via a blog post.

When users downloaded this app — called "thisisyourdigitallife" — information regarding the users' preferred Facebook content as well as their "home town" could then be accessed by the app.

This was than used to acquire similar information of the user's contacts and continued to affect approximately 50 million people in total.

This backlash has also taken the form of demands for legal accountability, including the opening of an investigation into the company by the U.

According to a study done by Jeffery Child and Shawn Starcher in , Facebook is a social media platform where "both known and unknown audiences can gain access to posted context, increasing the possibility for privacy breakdowns".

Past apologies of Facebook started in , when Facebook first launched their site worldwide. In the hopes of making it easier for users to share or keep their information private, the company ended up modifying the entire site and publicizing a subsequent apology for the situation.

The media platform has also been accessed by individuals in addition to corporate entities for varying purposes. The site has been used to determine the eligibility for students to be employed or charged with a form of retribution in some cases, based on what they share or post.

In response to criticism and outrage, different media outlets were used by the company to issue a public apology. On March 25, , U. In May , Zuckerberg issued a public apology over discrepancies in the privacy settings in The Washington Post via an Op-Ed article.

In an effort to earn back public trust, Facebook ended its partnerships with several data brokers who aid advertisers in targeting people on the social network.

Facebook has come under criticism for giving a platform to conspiracy theorists and those who engage in incendiary fringe discourse. Most prominently, Facebook was criticized for allowing InfoWars , a far-right website notorious for pushing falsehoods and conspiracy theories.

In comparison, the reputable conservative outlet National Review only got 2. However, CNN later found that InfoWars videos pushing the false claims were left up, even though Facebook had been contacted about the videos.

Ilya Somin , a law professor at George Mason University and a scholar at the Cato Institute , reported that he had been the subject of death threats from Cesar Sayoc , the man who was arrested for the October United States mail bombing attempts directed at prominent Democratic politicians.

The threats were made on Facebook, in April, before the bombings. Sayoc threatened to kill Somin and his family and "feed the bodies to Florida alligators".

At the time, Somin's Facebook friends reported the comments to Facebook, which did nothing except send back automated messages. In April , Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook.

Through empirical findings, economists have been able to identify key areas where Facebook has been able to stimulate economic activity by offering a free public good in that one user will not reduce the amount available to another, while also generating positive externalities.

Thus, mobile phone manufactures and carriers have been beneficiaries of Facebook's spillover effect. Three distinct areas have been found to add the most economic impact: Facebook began to reduce its carbon impact after being publicly criticised by Greenpeace for its long-term reliance on coal power and consequently high carbon footprint.

Facebook provides a development platform for many social gaming , communication, feedback, review, and other applications related to online activities.

This open platform of Facebook has spawned many new businesses and added thousands of jobs to the economy. An econometric analysis studied the impact of Facebook on the economy in terms of the number of jobs created and the economic value of those jobs.

The conservative estimate was that the app development platform of Facebook added more than , jobs in the U. Facebook has affected the social life and activity of people in various ways.

Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet.

It has reunited lost family members and friends. Facebook's social impact has also changed how people communicate.

Rather than having to reply to others through email, Facebook allows users to broadcast or share content to others, and thereby to engage others or be engaged with others' posts.

Facebook has been successful and more socially impactful than many other social media sites. David Kirkpatrick, technology journalist and author of The Facebook Effect , believes that Facebook is structured in a way that is not easily replaceable.

He challenges users to consider how difficult it would be to move all the relationships and photos to an alternative. Facebook has let people participate in an atmosphere with the "over the backyard fence quality" of a small town, despite the move to larger cities.

Facebook, and social media in general, has received significant media coverage for negative emotional health impacts. Other prevalent causes of envy include posts by friends about family happiness and images of physical beauty—such envious feelings leave people lonely and dissatisfied with their own lives.

A joint study by two German universities discovered that one out of three people were more dissatisfied with their lives after visiting Facebook, [] [] and another study by Utah Valley University found that college students felt worse about their own lives following an increase in the amount of time spent on Facebook.

Rosen, he notes that teenagers using Facebook exhibit more narcissistic tendencies, while young adults show signs of antisocial behavior, mania , and aggressiveness.

However, he also found positive effects from Facebook use, including signs of "virtual empathy" towards online friends and helping introverted persons learn social skills.

In a blog post in December , the company pointed to research that has shown "passively consuming" the News Feed , as in reading but not interacting, does indeed leave users with negative feelings afterwards, whereas interacting with messages points to improvements in well-being.

We want the time people spend on Facebook to encourage meaningful social interactions". During the Arab Spring many journalists made claims that Facebook played a major role in generating the Egyptian revolution.

According to Mashable , [ unreliable source? After 18 days, the uprising forced President Mubarak to resign. In Bahrain uprising which started on February 14, , Facebook was utilized by the Bahraini regime as well as regime loyalists to identify, capture and prosecute citizens involved in the protests.

A year-old woman named Ayat Al Qurmezi was identified as a protester using Facebook, taken from her home by masked commandos and put in prison.

The Facebook page's name "The Lions of Rojava" comes from a Kurdish saying which translates as "A lion is a lion, whether it's a female or a male", reflecting the organization's feminist ideology.

Facebook's role in the American political process was demonstrated in January , shortly before the New Hampshire primary , when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates.

Over a million people installed the Facebook application "US Politics on Facebook" in order to take part, and the application measured users' responses to specific comments made by the debating candidates.

Facebook as a popular and powerful new way to interact and voice opinions. A poll by CBS News , UWIRE and The Chronicle of Higher Education claimed to illustrate how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the election.

The new social media, such as Facebook and Twitter, made use first of the personal computer and the Internet, and after of the smart phones to connect hundreds of millions of people, especially those under age By , politicians and interest groups were experimenting with systematic use of social media to spread their message among much larger audiences than they had previously reached.

Facebook is having an impact on local government as well. Justin Smith , a Colorado sheriff uses Facebook to disseminate his ideas on matters relating to local, state, and national concerns.

He also publicizes crimes, particularly those that his department solves. He has seven thousand followers on the social medium, considered a large number.

Smith said that he rarely goes out in public "when I don't get feedback from folks. Facebook is an interesting tool because I think it holds candidates and elected officials more accountable.

Voters know where someone stands. According to the Investor's Business Daily , "In , the Obama campaign encouraged supporters to download an Obama Facebook app that, when activated, let the campaign collect Facebook data both on users and their friends.

As American political strategists turn their attention to the presidential contest, they identify Facebook as an increasingly important advertising tool.

Recent technical innovations have made possible more advanced divisions and subdivisions of the electorate. Most important, Facebook can now deliver video ads to small, highly targeted subsets.

Television, by contrast, shows the same commercials to all viewers, and so cannot be precisely tailored. As of mid-September Facebook still does not know the extent of Russia's advertisement purchases during the election — or whether these unidentified ad buys are still on the site.

A Facebook spokesman told CNN that there was "no sales support". A company representative would not elaborate when asked by Business Insider if it plans to change its ad sales policy.

The Wall Street Journal reports that Facebook shared copies of ads and account information related to the Russian ad purchases on its platform with Robert Mueller that go beyond what it shared with Congress last week.

Congressional Committees have said Facebook is withholding key information that could illuminate the shape and extent of a Russian propaganda campaign aimed at tilting the U.

The Russians took advantage of Facebook's ability to simultaneously send contrary messages to different groups of users based on their political and demographic characteristics and also sought to sow discord among religious groups.

Other ads highlighted support for Democrat Hillary Clinton among Muslim women. The ads suggest that Russian operatives worked off of evolving lists of racial, religious, political and economic themes.

They used these to create pages, write posts and craft ads that would appear in users' news feeds—with the apparent goal of appealing to one audience and alienating another.

On March 17, , The New York Times and The Observer of London reported the Facebook and Cambridge Analytica data breach in which Cambridge Analytica collected personal information from Facebook users as a basis of crafting political campaigns for whomever purchased their services.

As a result, Facebook banned Cambridge Analytica from advertising on its platform. In many countries the social networking sites and mobile apps have been blocked temporarily or permanently, including China , [] Iran , [] Syria , [] and North Korea.

In May , the government of Papua New Guinea announced that it would ban Facebook for a month while it considered the impact of the website on the country.

On May 1, , Facebook announced its plans to launch a new dating service. According to Mark Zuckerberg: In the wake of the Cambridge Analytica data mining scandal, the service is being developed with privacy features, and friends will be unable to view one's dating profile.

From Wikipedia, the free encyclopedia. This article is about the social networking service. For the type of directory, see Face book.

Global online social networking service. Initial public offering of Facebook. List of mergers and acquisitions by Facebook.

List of Facebook features and Facebook Platform. Facebook—Cambridge Analytica data scandal. For a broader coverage of this topic, see Social media in politics.

Social media and political communication in the United States and Social media in the U. Parts of this article those related to result of presidential election and Facebook's effect on it need to be updated.

Please update this article to reflect recent events or newly available information. Russian interference in the United States elections. Companies portal Internet portal.

Ambient awareness Cyberstalking Facebook malware List of social networking websites List of virtual communities with more than million active users Six degrees of separation Social graph Timeline of social media VK social networking WhatsApp Corporation tax in the Republic of Ireland Double Irish tax scheme.

Retrieved November 7, Retrieved February 3, Retrieved July 25, Retrieved 1 October Retrieved March 23, Retrieved June 24, Retrieved July 4, An Interview With Mark Zuckerberg".

New York Times blog. Retrieved December 13, Retrieved June 13, Archived from the original on October 15, Retrieved August 21, The New York Times.

Retrieved May 18, Retrieved March 5, Retrieved April 30, Archived from the original on April 8, Archived from the original on December 29, Archived from the original on June 2, Retrieved May 13, Opening the Doors Wider".

Retrieved March 9, Retrieved March 8, Retrieved February 4, Retrieved August 4, Retrieved May 31, Retrieved November 30, Retrieved February 17, Facebook Hits Million Members".

Retrieved June 4, Zuckerberg hails 'incredible journey ' ". Archived from the original on December 3, Retrieved April 6,

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